eBook - PDF

Marketing & Sustainability

Name: Marketing & Sustainability
Author: Hugo Guyader,Mikael Ottosson,Anders Parment

Why and how sustainability is changing current marketing practices

Hugo Guyader,

Mikael Ottosson,

Anders Parment,

271 pages
English
PDF
Available on iOS & Android

eBook - PDF

Marketing & Sustainability

Why and how sustainability is changing current marketing practices

Hugo Guyader,

Mikael Ottosson,

Anders Parment,

About this book

This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today's consumers, while considering the well-being of future generations.Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world — such as climate change and natural resource depletion.Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.

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Yes, you can access Marketing & Sustainability by Hugo Guyader,Mikael Ottosson,Anders Parment in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.