Shaping Entrepreneurial Marketing, Volume 1
eBook - ePub

Shaping Entrepreneurial Marketing, Volume 1

A South Asian Perspective

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Shaping Entrepreneurial Marketing, Volume 1

A South Asian Perspective

About this book

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.

As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies.

This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.

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Yes, you can access Shaping Entrepreneurial Marketing, Volume 1 by Narayanage Jayantha Dewasiri,Payal Kumar,Nirma Sadamali Jayawardena,Mananage Shanika Hansini Rathnasiri in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2025
Print ISBN
9781837088539
eBook ISBN
9781837088546
Topic
Business
Subtopic
Finance
Index
Business

Table of contents

  1. Cover
  2. Series Editor
  3. Title
  4. Copyright
  5. Contents
  6. List of Figures and Tables
  7. About the Editors
  8. About the Contributors
  9. Foreword
  10. Chapter 1 Introduction to Entrepreneurship Marketing in South Asia: Editors’ Perspective
  11. Chapter 2 Entrepreneurship Marketing in Community-Based Enterprises in Nepal
  12. Chapter 3 Overview of Managing Digital Agility Among South Asian Family Business Firms During the Ongoing Economic Crisis
  13. Chapter 4 Antecedents of Knowledge-Hiding Behaviour Among Sri Lankan Entrepreneurial Undergraduates: An Empirical Study
  14. Chapter 5 Quest for Student Engagement and Loyalty From a Private Higher Education Perspective
  15. Chapter 6 The Moderating Effects of Transformational Leadership Behaviour and Firm Performance of SMEs in Sri Lanka
  16. Chapter 7 Business Continuity Strategies During COVID-19 Pandemic: A Case From a Small and Medium Enterprise (SME)
  17. Chapter 8 Factors Affecting the Performance of the Pickers in 3PL Warehouses in Sri Lanka: A Systematic Review of Literature
  18. Chapter 9 Do Human Resource Management Practices Ensure Employee Happiness? Unveiling the Moderating Effect of Work–Life Balance
  19. Chapter 10 Implications of Job Hopping on Employees: A Case Study From the Sri Lankan Software Development Industry
  20. Chapter 11 The Causes and Effects of Work–Life Conflict in Copreneurial Couples in South Asia
  21. Chapter 12 Employee Branding and SME Growth in India: Towards a US$5 Trillion Economy
  22. Chapter 13 How Can Social Media Support Improve the Sustainability Practices of Sri Lankan Small and Medium Enterprises (SMEs)?
  23. Chapter 14 Factors Affecting the Green Purchase Behaviour for SMEs in Sri Lanka
  24. Chapter 15 Sustaining Employee Engagement During the COVID-19 Pandemic and Beyond
  25. Index