Women and Wealth
eBook - PDF

Women and Wealth

A Playbook to Empower Clients and Unlock Their Fortune

  1. 403 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Women and Wealth

A Playbook to Empower Clients and Unlock Their Fortune

About this book

Better serve your female clients as a financial services professional

In Women and Wealth: A Playbook to Empowering Clients and Unlocking Their Fortune, award-winning author and certified financial planner Cary Carbonaro delivers a practical and insightful guide for financial services professionals who want to better serve their female clients.

The author explains the unique needs of women clients, the unique psychology driving their financial decisions, and their reasonable demands for personalized client care. She also offers actionable strategies, research-backed approaches, and real-world examples and case studies you can use to better serve women who reach out for personal finance and wealth management advice.

Inside the book:

  • Why "bro-culture" is killing the financial services industry and ignores the fastest growing demographic on every professional's client list
  • Why women leave their financial advisors and what you can do to improve female client retention
  • Avoiding the "widows and divorcees" stereotypes of female clients and understanding the psychology of female breadwinners

A unique and powerful roadmap for financial services professionals seeking to better understand and serve women, Women and Wealth is a must-read for financial advisors and planners, insurance agents, bank and credit union representatives, and accountants everywhere.

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Yes, you can access Women and Wealth by Cary Carbonaro in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2025
Print ISBN
9781394300273
eBook ISBN
9781394300297
Edition
1
Subtopic
Finance

Table of contents

  1. COVER
  2. HALF TITLE PAGE
  3. TITLE PAGE
  4. COPYRIGHT
  5. CONTENTS
  6. DEDICATION
  7. DEAR READERS
  8. CHAPTER 1: MY STORY
  9. CHAPTER 2: WHAT IS THE TRILLION DOLLAR OPPORTUNITY?
  10. CHAPTER 3: WHAT THE INDUSTRY IS DOING WRONG
  11. CHAPTER 4: WHERE ARE THE WOMEN ADVISORS?
  12. CHAPTER 5: HISTORY OF WOMEN AND MONEY
  13. CHAPTER 6: HISTORY OF FEMALE BREADWINNERS
  14. CHAPTER 7: UNDERSTANDING THE FEMALE PSYCHE
  15. CHAPTER 8: UNCONSCIOUS BIAS
  16. CHAPTER 9: FEAR AND BAG LADY FEAR
  17. CHAPTER 10: BRO CULTURE AND LAWSUITS
  18. CHAPTER 11: WHY WOMEN LEAVE THEIR ADVISORS
  19. CHAPTER 12: IGNORED TO INVESTED: HOW TO ATTRACT AND KEEP WOMEN AS CLIENTS
  20. CHAPTER 13: WIDOWS AND DIVORCEES ARE NOT THE ONLY FEMALE CLIENTS
  21. CHAPTER 14: TYPES OF FEMALE CLIENTS, PART II
  22. CHAPTER 15: WOMEN’S HEALTH EQUALS WOMEN’S WEALTH
  23. CHAPTER 16: WOMEN AND PHILANTHROPY
  24. CHAPTER 17: GETTING TO KNOW YOUR CLIENTS WITH BEHAVIORAL FINANCE
  25. CHAPTER 18: EFFECTIVE COMMUNICATION WITH FEMALE CLIENTS
  26. CHAPTER 19: BUILDING DEEPER CONNECTIONS AND TRUST THROUGH SOCIAL MEDIA
  27. CHAPTER 20: HOW I CHARGE CLIENTS
  28. CHAPTER 21: CASE STUDIES AND WHAT WOMEN NEED IN FINANCIAL SERVICES
  29. CHAPTER 22: STORYTELLING AND SELLING HELP
  30. CHAPTER 23: MAKING THE INDUSTRY FEMALE-FRIENDLY
  31. RESOURCES
  32. ACKNOWLEDGEMENTS
  33. AUTHOR BIO
  34. TAKEAWAYS
  35. INDEX
  36. EULA