
- 403 pages
- English
- PDF
- Available on iOS & Android
About this book
Better serve your female clients as a financial services professional
In Women and Wealth: A Playbook to Empowering Clients and Unlocking Their Fortune, award-winning author and certified financial planner Cary Carbonaro delivers a practical and insightful guide for financial services professionals who want to better serve their female clients.
The author explains the unique needs of women clients, the unique psychology driving their financial decisions, and their reasonable demands for personalized client care. She also offers actionable strategies, research-backed approaches, and real-world examples and case studies you can use to better serve women who reach out for personal finance and wealth management advice.
Inside the book:
- Why "bro-culture" is killing the financial services industry and ignores the fastest growing demographic on every professional's client list
- Why women leave their financial advisors and what you can do to improve female client retention
- Avoiding the "widows and divorcees" stereotypes of female clients and understanding the psychology of female breadwinners
A unique and powerful roadmap for financial services professionals seeking to better understand and serve women, Women and Wealth is a must-read for financial advisors and planners, insurance agents, bank and credit union representatives, and accountants everywhere.
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Information
Table of contents
- COVER
- HALF TITLE PAGE
- TITLE PAGE
- COPYRIGHT
- CONTENTS
- DEDICATION
- DEAR READERS
- CHAPTER 1: MY STORY
- CHAPTER 2: WHAT IS THE TRILLION DOLLAR OPPORTUNITY?
- CHAPTER 3: WHAT THE INDUSTRY IS DOING WRONG
- CHAPTER 4: WHERE ARE THE WOMEN ADVISORS?
- CHAPTER 5: HISTORY OF WOMEN AND MONEY
- CHAPTER 6: HISTORY OF FEMALE BREADWINNERS
- CHAPTER 7: UNDERSTANDING THE FEMALE PSYCHE
- CHAPTER 8: UNCONSCIOUS BIAS
- CHAPTER 9: FEAR AND BAG LADY FEAR
- CHAPTER 10: BRO CULTURE AND LAWSUITS
- CHAPTER 11: WHY WOMEN LEAVE THEIR ADVISORS
- CHAPTER 12: IGNORED TO INVESTED: HOW TO ATTRACT AND KEEP WOMEN AS CLIENTS
- CHAPTER 13: WIDOWS AND DIVORCEES ARE NOT THE ONLY FEMALE CLIENTS
- CHAPTER 14: TYPES OF FEMALE CLIENTS, PART II
- CHAPTER 15: WOMEN’S HEALTH EQUALS WOMEN’S WEALTH
- CHAPTER 16: WOMEN AND PHILANTHROPY
- CHAPTER 17: GETTING TO KNOW YOUR CLIENTS WITH BEHAVIORAL FINANCE
- CHAPTER 18: EFFECTIVE COMMUNICATION WITH FEMALE CLIENTS
- CHAPTER 19: BUILDING DEEPER CONNECTIONS AND TRUST THROUGH SOCIAL MEDIA
- CHAPTER 20: HOW I CHARGE CLIENTS
- CHAPTER 21: CASE STUDIES AND WHAT WOMEN NEED IN FINANCIAL SERVICES
- CHAPTER 22: STORYTELLING AND SELLING HELP
- CHAPTER 23: MAKING THE INDUSTRY FEMALE-FRIENDLY
- RESOURCES
- ACKNOWLEDGEMENTS
- AUTHOR BIO
- TAKEAWAYS
- INDEX
- EULA