
- 162 pages
- English
- PDF
- Available on iOS & Android
About this book
Visionary strategies from former NFL star to infuse your company's Culture with purpose and direction
In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a "Culture Creed"—a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:
- Synchronize fundamental beliefs with business objectives
- Nurture an atmosphere that naturally boosts productivity
- Master the "Four L's" of exemplary guidance: Listening, Learning, Language, and Love
- Develop a potent "Ethos Declaration" to steer every facet of operations
Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Chapter 1 The Tunnel
- Chapter 2 What Is Culture?
- Chapter 3 “Believe!” The Ted Lasso Effect
- Chapter 4 Culture Is the Strategy
- Chapter 5 Beliefs Drive Values
- Chapter 6 The Culture Movement
- Chapter 7 Blueprint of a Super Bowl Culture
- Chapter 8 The Culture Creed
- Chapter 9 The Secret Sauce
- Chapter 10 Performance versus Aspiration
- Chapter 11 Practice, Practice, Practice!
- Chapter 12 Data-Driven Culture
- Chapter 13 Purpose
- Chapter 14 My NFL Miracle
- Afterword
- Notes
- Acknowledgments
- About the Author
- Index
- EULA