The Champion's Creed
eBook - PDF

The Champion's Creed

Transform Your Culture Through the Power of Belief

  1. 162 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Champion's Creed

Transform Your Culture Through the Power of Belief

About this book

Visionary strategies from former NFL star to infuse your company's Culture with purpose and direction

In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a "Culture Creed"—a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:

  • Synchronize fundamental beliefs with business objectives
  • Nurture an atmosphere that naturally boosts productivity
  • Master the "Four L's" of exemplary guidance: Listening, Learning, Language, and Love
  • Develop a potent "Ethos Declaration" to steer every facet of operations

Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.

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Yes, you can access The Champion's Creed by Ben Utecht in PDF and/or ePUB format, as well as other popular books in Personal Development & Personal Success. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2025
Print ISBN
9781394331239
eBook ISBN
9781394331253

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword
  6. Chapter 1 The Tunnel
  7. Chapter 2 What Is Culture?
  8. Chapter 3 “Believe!” The Ted Lasso Effect
  9. Chapter 4 Culture Is the Strategy
  10. Chapter 5 Beliefs Drive Values
  11. Chapter 6 The Culture Movement
  12. Chapter 7 Blueprint of a Super Bowl Culture
  13. Chapter 8 The Culture Creed
  14. Chapter 9 The Secret Sauce
  15. Chapter 10 Performance versus Aspiration
  16. Chapter 11 Practice, Practice, Practice!
  17. Chapter 12 Data-Driven Culture
  18. Chapter 13 Purpose
  19. Chapter 14 My NFL Miracle
  20. Afterword
  21. Notes
  22. Acknowledgments
  23. About the Author
  24. Index
  25. EULA