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POWER
POWER
📖 Book - PDF

POWER

How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History
Sarah Morgans, Bill Thorness
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416 pages
language
English
format
ePUB (mobile friendly) and PDF
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Available on iOS & Android
📖 Book - PDF

POWER

How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History
Sarah Morgans, Bill Thorness
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About This Book

No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power. Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction. Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.  Foreword by CNBC's Bill Griffeth

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Information

Publisher
Fenwick Publishing
Year
2013
ISBN
9780981833699
Topic
Business
Subtopic
Business History

Table of contents