eBook - PDF
Campaigns Inc.
Leone Baxter, Clem Whitaker, and the Invention of Political Consulting
- 269 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Set against the changing and turbulent politics of California from the 1930s through the 1950s,
Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting examines the life and work of Leone Baxter and her husband Clem Whitaker. During this era, Baxter and Whitaker invented and refined the field of campaign consulting, a form of public relations practice that manages reputation, image, and communication during a political campaign. This book details their work and the development of their successful political consulting firm Campaigns Inc. They worked for mainly conservative and Republican clients, and it was through this work that Campaigns Inc. set the standard for how campaigns would be structured and run through the next century. The book begins with an overview of Baxter and Whitaker's core philosophy of communication, campaigns, and politics. Cayce Myers details their early work in California's Central Valley and their first big campaign against Democratic nominee Upton Sinclair who ran for California Governor in 1934. The book then examines Baxter and Whitaker's campaign for the successful 1942 Gubernatorial candidacy of Earl Warren. The Warren campaign served as a template for building a campaign around a candidate and not a party. Following that election, Baxter and Whitaker's work transformed to focus on defeating compulsory health insurance reforms. They successfully defeated healthcare reform initiatives by California Governor Earl Warren and later President Harry Truman by shaping public sentiment against the specter of "socialized medicine."
Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting examines the life and work of Leone Baxter and her husband Clem Whitaker. During this era, Baxter and Whitaker invented and refined the field of campaign consulting, a form of public relations practice that manages reputation, image, and communication during a political campaign. This book details their work and the development of their successful political consulting firm Campaigns Inc. They worked for mainly conservative and Republican clients, and it was through this work that Campaigns Inc. set the standard for how campaigns would be structured and run through the next century. The book begins with an overview of Baxter and Whitaker's core philosophy of communication, campaigns, and politics. Cayce Myers details their early work in California's Central Valley and their first big campaign against Democratic nominee Upton Sinclair who ran for California Governor in 1934. The book then examines Baxter and Whitaker's campaign for the successful 1942 Gubernatorial candidacy of Earl Warren. The Warren campaign served as a template for building a campaign around a candidate and not a party. Following that election, Baxter and Whitaker's work transformed to focus on defeating compulsory health insurance reforms. They successfully defeated healthcare reform initiatives by California Governor Earl Warren and later President Harry Truman by shaping public sentiment against the specter of "socialized medicine."
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Yes, you can access Campaigns Inc. by Cayce Myers in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- Chapter 1: The Rise of Political Consulting: Leone Baxter, Clem Whitaker, and Campaigns Inc.
- Chapter 2: The 1934 California Governorās Race: A Socialist, a Republican, and a Progressive
- Chapter 3: Defeating Sinclair
- Chapter 4: Ham and Eggs with a Side of Progressivism: California Politics 1934ā1942
- Chapter 5: Earl WarrenāA War Governor!: The Invention of the Non-partisan Republican
- Chapter 6: A Crusade against Socialized Medicine: Campaigns Inc. and the California Medical Association
- Chapter 7: The Fight against āSocialized Medicineā
- Chapter 8: Defeating Socialized Medicine
- Chapter 9: The Final Years and Legacy of Baxter, Whitaker, and Campaigns Inc.
- Bibliography
- Index
- About the Author