eBook - ePub

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Name: A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
ISBN: 9781529679496

Michael Beverland,

Pinar Cankurtaran,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Michael Beverland,

Pinar Cankurtaran,

About this book

Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.

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Yes, you can access A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management by Michael Beverland,Pinar Cankurtaran in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.