The Fading Neon Lights - An Archive of Hong Kong's Visual Culture

Name: The Fading Neon Lights - An Archive of Hong Kong's Visual Culture
ISBN: 9789629376796

Brian Sze-hang Kwok,

204 pages
English
PDF
Available on iOS & Android

eBook - PDF

Available until 17 Jan |Learn more

The Fading Neon Lights - An Archive of Hong Kong's Visual Culture

Brian Sze-hang Kwok,

About this book

Suspended above us with intricate patterns and flamboyant colors, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more — to those who view the signs as a part of their home. This book documents Hong Kong's neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the inter-related components of neon signs, including each sign's unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong's consumer culture. With an underlying theme of photographic conservation and an array of vibrant images, the author brings the everyday signage of Hong Kong to life.

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Yes, you can access The Fading Neon Lights - An Archive of Hong Kong's Visual Culture by Brian Sze-hang Kwok in PDF and/or ePUB format, as well as other popular books in Art & History of Art. We have over one million books available in our catalogue for you to explore.