
The Smart Entrepreneur
Part I: Idea Creation & Evaluation
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.
Part I looks at how business ideas are matched with credible opportunities, whether you're starting from a perceived market or from a technology or competence that you'd like to commercialize. We emphasize the importance of considering a range of possibilities and evaluating each new idea with respect to existing alternatives already on the market, and perhaps modifying or improving it accordingly.
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Information
Table of contents
- Cover
- Title Page
- Acknowledgements
- Contents
- Introduction
- 1. Understanding The Fit Between Opportunities and Ideas
- 2. Fine-Tuning Demand-Driven Ideas and Solutions
- 3. Shaping Applications From Knowledge-Driven Ideas
- Epilogue: The Entrepreneurial Business Case
- Copyright