Communicator-in-Chief
eBook - ePub

Communicator-in-Chief

How Barack Obama Used New Media Technology to Win the White House

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Communicator-in-Chief

How Barack Obama Used New Media Technology to Win the White House

About this book

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation.

The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

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Table of contents

  1. Tables
  2. Preface
  3. Acknowledgments
  4. 1 Political Campaigns and Communicating with the Electorate in the Twenty-First Century
  5. 2 Gadgets, Gismos, and the Web 2.0 Election
  6. 3 “RT @BarackObama We just made history”: Twitter and the 2008 Presidential Election
  7. 4 Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign
  8. 5 My Fellow Blogging Americans: Weblogs and the Race for the White House
  9. 6 Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign
  10. 7 E-mail and Electoral Fortunes: Obama’s Campaign Internet Insurgency
  11. 8 Game ON: Video Games and Obama’s Race to the White House
  12. 9 Political Campaigns in the Twenty-First Century: Implications of New Media Technology
  13. Bibliography
  14. Index
  15. About the Editors
  16. About the Contributors

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Yes, you can access Communicator-in-Chief by John Allen Hendricks,Robert E. Denton Jr. in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over 1.5 million books available in our catalogue for you to explore.