eBook - ePub

Advertising, Sex, and Post-Socialism

Name: Advertising, Sex, and Post-Socialism
ISBN: 9780739172674

Women, Media, and Femininity in the Balkans

Elza Ibroscheva,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Advertising, Sex, and Post-Socialism

Women, Media, and Femininity in the Balkans

Elza Ibroscheva,

About this book

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

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Yes, you can access Advertising, Sex, and Post-Socialism by Elza Ibroscheva in PDF and/or ePUB format, as well as other popular books in Social Sciences & Communication Studies. We have over one million books available in our catalogue for you to explore.