eBook - ePub

The Rowman & Littlefield Handbook of Media Management and Business

Name: The Rowman & Littlefield Handbook of Media Management and Business
ISBN: 9781538115312

L. Meghan Mahoney,

Tang Tang,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Rowman & Littlefield Handbook of Media Management and Business

L. Meghan Mahoney,

Tang Tang,

About this book

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.
The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

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Yes, you can access The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney,Tang Tang in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Digital Marketing. We have over one million books available in our catalogue for you to explore.