The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.
The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
eBook - ePub
The Rowman & Littlefield Handbook of Media Management and Business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Rowman & Littlefield Handbook of Media Management and Business
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Table of contents
- Acknowledgments
- PART I • MEDIA MANAGEMENT IN CONVERGENCE
- PART II • FUNDAMENTAL ISSUES IN CONVERGENT MEDIA MANAGEMENT
- PART III • GLOBALIZATION
- PART IV • MANAGEMENT IN A DYNAMIC LANDSCAPE
- PART V • THE FUTURE OF MEDIA MANAGEMENT
- About the Contributors
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Yes, you can access The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney,Tang Tang in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.