- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
South Korea's Webtooniverse and the Digital Comic Revolution
About this book
This book investigates the meteoric rise of mobile webtoons – also known as webcomics – and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them. It offers an engaging discussion of webtoons themselves, and what makes this new media form so compelling and attractive to millions upon millions of readers. Why have webtoons taken off, and how do users interact with them? Each of the case studies we explore raises interesting questions for both general readers and scholars of new media about how webtoons have become a modern form of popular culture. The book also addresses larger questions about East Asia's contributions to global popular culture and Asian society in general, as well as South Korea's rapid social and cultural transformation since the 1990s. This is a significant – and understudied – aspect of the new screen ecologies and their role in a new wave of media globalisation.
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Information
Table of contents
- Title Page
- List of Tables
- List of Abbreviations
- Acknowledgments, Methods, and Sources
- Introducing Webtoons and the Expansion of Korea’s Creative Industries
- Conceptualizing the Impact of Japanese Manga in Korea and the Prehistory of Webtoons
- Policy Intervention and the Formation of the Webtooniverse
- Daum and Naver: The Search Portals Underpinning Korea’s Transnational Webtoon IP Engines
- Asia’s New Titans of Paid Content: Second-Generation Webtoon Platforms KakaoPage and Lezhin Comics
- Webtoons and Technological Innovation
- The Branded Webtoon and Its Soft-Power Appeal
- K-Pop Webtoons and the Transmedia IP Nexus in the BTS Universe
- Conclusion: Webtoons—A “Digital Comics Revolution”?
- Notes
- References
- Index
- About the Authors
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Yes, you can access South Korea's Webtooniverse and the Digital Comic Revolution by Brian Yecies,Ae-Gyung Shim in PDF and/or ePUB format, as well as other popular books in Social Sciences & Globalisation. We have over 1.5 million books available in our catalogue for you to explore.