Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.
You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.
This book will guide you through:
gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts
eBook - ePub
Video Marketing for Libraries
A Practical Guide for Librarians
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Video Marketing for Libraries
A Practical Guide for Librarians
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Table of contents
- Contents
- Preface
- Acknowledgments
- Chapter 1: Getting Started
- Chapter 2: Understanding Best Practices
- Chapter 3: Translating Your Message into a Marketing Video
- Chapter 4: Planning Is Everything
- Chapter 5: Action!
- Chapter 6: That’s a Wrap
- Chapter 7: Animated Video as an Alternative to Traditional Video Production
- Chapter 8: Video by the Book
- Chapter 9: Promote or Perish
- Chapter 10: Was It Worth It?
- About the Authors
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Yes, you can access Video Marketing for Libraries by Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over 1.5 million books available in our catalogue for you to explore.