eBook - ePub

Marketing for Special and Academic Libraries

Name: Marketing for Special and Academic Libraries
ISBN: 9781442262713

A Planning and Best Practices Sourcebook

Valerie S. Gordon,

Patricia C. Higginbottom,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing for Special and Academic Libraries

A Planning and Best Practices Sourcebook

Valerie S. Gordon,

Patricia C. Higginbottom,

About this book

Here's an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year.

For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.

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Yes, you can access Marketing for Special and Academic Libraries by Valerie S. Gordon,Patricia C. Higginbottom in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over one million books available in our catalogue for you to explore.