eBook - ePub

Cultural Heritage Tourism

Name: Cultural Heritage Tourism
Author: Cheryl M. Hargrove

Five Steps for Success and Sustainability

Cheryl M. Hargrove,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Cultural Heritage Tourism

Five Steps for Success and Sustainability

Cheryl M. Hargrove,

About this book

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

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Yes, you can access Cultural Heritage Tourism by Cheryl M. Hargrove in PDF and/or ePUB format, as well as other popular books in Business & Museum Administration. We have over one million books available in our catalogue for you to explore.