eBook - PDF

The American Presidency and Entertainment Media

Name: The American Presidency and Entertainment Media
ISBN: 9798216214724

How Technology Affects Political Communication

Thomas Gallagher,

175 pages
English
PDF
Available on iOS & Android

eBook - PDF

The American Presidency and Entertainment Media

How Technology Affects Political Communication

Thomas Gallagher,

About this book

The need for American presidential candidates and sitting presidents to connect with citizens has led to the adoption of diverse media strategies that include traditional news initiatives with established journalists, face-to-face interaction with small groups of supporters, and visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects Political Communication examines the recent embrace of entertainment forums for political purposes. Featuring interviews with White House insiders and late night talk show veterans, this book analyzes the major moments in the presidency's increasingly cozy relationship with entertainment-based television shows and the major factors leading individual administrations and campaigns to take chances to reach largely non-political audience. It offers a new theoretical underpinning for this phenomenon, predicts how future campaigns will operate in this regard as media technology and American political culture evolve, and connects the marriage of politics and televised entertainment to the ascension of Donald Trump to the presidency.

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Yes, you can access The American Presidency and Entertainment Media by Thomas Gallagher in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.