eBook - PDF
Brew Your Business
The Ultimate Craft Beer Playbook
- 221 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Brew Your Business
The Ultimate Craft Beer Playbook
About this book
Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.
Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling.
Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry.
Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It's time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won't be disappointed. Cheers!
Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling.
Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry.
Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It's time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won't be disappointed. Cheers!
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Yes, you can access Brew Your Business by Karen McGrath,Regina Luttrell,M. Todd Luttrell,Sean McGrath in PDF and/or ePUB format, as well as other popular books in Art & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- CONTENTS
- FOREWORD
- PREFACE
- Part I. UNDERSTANDING BEER CULTURE: NOT JUST FOR THE BREWING NOVICE
- CHAPTER ONE. CRAFT BEER HISTORY AND CULTURE: “What Can Knowledge Do for You?”
- CHAPTER TWO. BEER BASICS: What Do I Need to Know?
- CHAPTER THREE. BREWIN’ UP SOME BEER: Barely Gettin’ Started
- Part II. BUILDING MORE BEER KNOWLEDGE AND SKILLS: THE COMPLEXITIES OF BEER AND BREWING
- CHAPTER FOUR. MORE ABOUT PRIMARY BEER INGREDIENTS
- CHAPTER FIVE. YOU DON’T NEED TO BE EINSTEIN: The Science behind a Good Brew
- CHAPTER SIX. FROM EXTRACT TO GRAINS: Brewing Bigger!
- Part III. STARTING UP A BREWERY, BAR, OR TASTING ROOM: BREWIN’ UP A BUSINESS
- CHAPTER SEVEN. “HOW DO I GET MY BUSINESS APPROVED?”: The Ever-Changing Landscape of the Beer Industry
- CHAPTER EIGHT. HOW DO I MARKET AND PROMOTE MY BUSINESS?
- CHAPTER NINE. I THINK I’M A PEOPLE PERSON: How Do I Manage a Small Business?
- Part IV. IMMERSING YOURSELF IN CRAFT BEER CULTURE: IT’S TIME FOR SOME FUN . . . AND BEER!
- CHAPTER TEN. GETTING FAMILIAR WITH OTHERS IN THE INDUSTRY: More about Learning and Drinking
- CHAPTER ELEVEN. READY, SET, BREW! Enough Networking, Let’s Get Down to Brewing: Six Recipes
- ACKNOWLEDGMENTS
- NOTES
- BIBLIOGRAPHY
- INDEX
- ABOUT THE AUTHORS