eBook - PDF

Horror Framing and the General Election

Name: Horror Framing and the General Election
ISBN: 9781978794771

Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

Fielding Montgomery,

241 pages
English
PDF
Available on iOS & Android

eBook - PDF

Horror Framing and the General Election

Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

Fielding Montgomery,

About this book

In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

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Yes, you can access Horror Framing and the General Election by Fielding Montgomery in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Marketing Research. We have over one million books available in our catalogue for you to explore.