Integrated Marketing Communication
eBook - PDF

Integrated Marketing Communication

Creating Spaces for Engagement

  1. 199 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Integrated Marketing Communication

Creating Spaces for Engagement

About this book

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

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Information

Publisher
Lexington Books
Year
2016
Edition
1
eBook ISBN
9781978795235
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Contents
  2. Acknowledgments
  3. Introduction
  4. Chapter One: Engaged Communicative Consumption
  5. Chapter Two: Integrated Marketing Communication and Customer Engagement
  6. Chapter Three: Integrated Marketing Communication and Event Planning
  7. Chapter Four: Integrated Marketing Communications and Goods as Toys
  8. Chapter Five: Integrated Marketing Communication and Public Relations
  9. Chapter Six: Integrated Marketing Communication and Social Media
  10. Chapter Seven: Integrated Marketing Communication and Public Health Campaigns
  11. Chapter Eight: Integrated Marketing Communication and Crisis Communication
  12. Chapter Nine: Integrated Marketing Communication and Demarketing
  13. Chapter Ten: IMC in a Networked Society
  14. Conclusion
  15. Index
  16. About the Contributors

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Yes, you can access Integrated Marketing Communication by Jeanne M. Persuit,Christina L. McDowell Marinchak in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.