eBook - PDF
Marketing and Outreach for the Academic Library
New Approaches and Initiatives
- 165 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing and Outreach for the Academic Library by Bradford Lee Eden in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Introduction
- 1 Making Social Media Worth It
- 2 Library Spaces
- 3 Events and Extravaganzas at Cunningham Memorial Library
- 4 Librarians as Event Coordinators
- 5 Digital Engagement in Delivering Library Services
- 6 From Idea to Instagram
- 7 Promoting Digital Library Services through Workshops
- 8 It’s the End of the World as We Know It . . . or Is It?
- 9 Embedded Librarians
- 10 Democratizing Digital
- Index
- About the Editor and Contributors