eBook - PDF
Holy Hype
A Guide to Religious Fervor in the Advertising of Goods and the Good News
- 259 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Holy Hype
A Guide to Religious Fervor in the Advertising of Goods and the Good News
About this book
Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of 'holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Holy Hype by Susan H. Sarapin,Pamela L. Morris in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Chapter 1: Preface: Let There Be Light
- Chapter 2: Holy Hype: What, in Heaven’s Name, Is It?
- Chapter 3: Religion and Advertising: Scrambling the Sacred and the Profane
- Chapter 4: In the Beginning: At the Intersection of Damascus Road and Madison Avenue
- Chapter 5: Selling the Goods Amidst the Good News
- Chapter 6: Apparel: The Fabric of American Faith
- Chapter 7: Marketing Religion on the Streets
- Chapter 8: The Bible Tells Me So: Scriptural Stories of Survival Create Metaphors for the Advertising of Nonprofits
- Chapter 9: Revelations of the Future of Holy Hype
- Index
- About the Authors