eBook - PDF
Media Relations and the Modern First Lady
From Jacqueline Kennedy to Melania Trump
- 341 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title "press secretary," each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady's media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women's studies, political science, and public relations will find this book particularly useful.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Media Relations and the Modern First Lady by Lisa M. Burns in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Acknowledgments
- Introduction: Why Do First Lady Media Relations Matter?
- Chapter One: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower
- Chapter Two: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations
- Chapter Three: Lady Bird Johnson and the Press: āShe Understood the Language of the Tradeā
- Chapter Four: Strength of a Tender Heart: Pat Nixonās Media Relations
- Chapter Five: āFor all the questions you didnāt askāIām gratefulā: The Media Relations of Betty Ford
- Chapter Six: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia
- Chapter Seven: The Bossās Wife: Exploring Nancy Reaganās Complicated Role as Homemaker, Protector, and Advocate
- Chapter Eight: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership
- Chapter Nine: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clintonās Media Relations
- Chapter Ten: Speaking From the āVelvet Pulpitā: The Media Relations of Laura Bush
- Chapter Eleven: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms
- Chapter Twelve: Melania Trumpās Bullied Pulpit: Media Relations for an Embattled First Lady
- Conclusion: The Dynamic Nature of First Lady Media Relations
- Index
- About the Contributors