eBook - PDF
Marketing Management for School Leaders
The Theory and Practice for Effective Educational Practice
- 159 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Marketing Management for School Leaders
The Theory and Practice for Effective Educational Practice
About this book
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
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Information
Topic
EducationSubtopic
Education AdministrationTable of contents
- Contents
- Introduction
- Chapter One. The Value Exchange: Building Relationships with Educational Consumers
- Chapter Two. Strategic Marketing Planning
- Chapter Three. Product
- Chapter Four. Place
- Chapter Five. Price
- Chapter Six. Promotion
- Chapter Seven. Social-Media Marketing
- Index
- About the Authors
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Yes, you can access Marketing Management for School Leaders by Deidre Pettinga,Azure D. S. Angelov,David F. Bateman in PDF and/or ePUB format, as well as other popular books in Education & Education Administration. We have over 1.5 million books available in our catalogue for you to explore.