Social Media, Technology, and New Generations

Digital Millennial Generation and Generation Z

Ahmet Atay, Mary Z. Ashlock

• Publisher: Lexington Books
• Year: 2022
• Edition: 1
• eBook ISBN:
  9781978755413
• Topic: Social Sciences
• Subtopic: Communication Studies
• Index: Social Sciences

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Contents
• Introduction
• Section I: Social Media in Everyday Life
• Chapter 1: Strike a Po(z)e!: Generation Z’s Engagement with Fashion Brands on Social Media
• Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community
• Chapter 3: Everything Is an App (Including Us): The Media Ecology of Generation Z
• Chapter 4: Millennials and the Gen Z in the Era of Social Media
• Section II: Millennials and Generation Z in Different Contexts
• Chapter 5: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students
• Chapter 6: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention
• Chapter 7: The Representations of Generation Millennials and Z in the Mass Media: A Text Mining Analysis
• Section III: Global Examples
• Chapter 8: The Role of Technological Change in Facilitating Young People’s Experiences with Computer-Mediated Communication (CMC) in the United Kingdom
• Chapter 9: Media and Technology: Generational Differences and Attitude of Nigerian Media Users in Nigeria
• Chapter 10: Digital Children of the Digital Era: A Case Study of Generation Z on Instagram
• Index
• About the Contributors