Higher Education on the Brink

Reimagining Strategic Enrollment Management in Colleges and Universities

Alicia B. Harvey-Smith

• Publisher: Rowman & Littlefield
• Year: 2022
• Edition: 1
• eBook ISBN:
  9798881875886
• Topic: Education
• Subtopic: Education Administration

Higher education as we have known it has now and forever dramatically changed and so must the previous models that we once held dear. Leaders must take a fresh look at how their institutions design, implement, and measure practices in strategic enrollment management and expand the model, as never before.
Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities combines strategies for enrollment enhancement with significant support for development of alternative revenue streams for overall sustainability and growth. It introduces a new model for launching highly engaged strategic planning processes for colleges and universities.
With current, real-world examples, the book details how colleges can be guided by integrated strategic planning processes to recalibrate efforts that yield key results. The major difference in this work is an exacting focus on organizational culture and each facet that defines it. As colleges and universities place new focus on strategically re-imagining higher education and their role in it, Higher Education on the Brink will serve as a guide for determining what difficult questions need to be asked and how to answer those questions in a manner that will position the college for the future with support from the college community, generating increased opportunities for student and operational success.

Table of contents

• Cover
• Half Title
• Series Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Foreword
• Preface
• Acknowledgments
• Chapter 1: Introduction
• Chapter 2: The State of Higher Education
• Chapter 3: The Case for Reimagining Strategic Enrollment Management
• Chapter 4: The Village Approach: Expanding Ownership for Strategic and SEM Planning and Outcomes
• Chapter 5: Adding Revenue Diversification to Balance the Enrollment Picture
• Chapter 6: Leading Strategic Planning to Maximize Engagement and Financial Sustainability
• Chapter 7: Integrating a Framework for Change to Guide Results
• Chapter 8: A Case Study: Aligning Strategic Directions to Achieve Institutional Priorities
• Chapter 9: Key Strategies for Repositioning Institutions for Increased Effectiveness
• Chapter 10: Epilogue
• References
• Index
• About the Author