eBook - ePub
Feminists, Feminisms, and Advertising
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- English
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eBook - ePub
About this book
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
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Yes, you can access Feminists, Feminisms, and Advertising by Kim Golombisky,Peggy J. Kreshel in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover-Page
- HalfTitle
- 1 Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business
- PART I: HISTORIES OF FEMINISTS, FEMINISMS, AND ADVERTISING
- PART II: ENCODING: FEMINIST CRITIQUES OF ADVERTISING PROFESSIONALS AND PRACTICES
- PART III: DECODING: FEMINIST ANALYSES OF INTERSECTIONAL ADVERTISING AUDIENCES
- PART IV: PROFESSIONAL DEVELOPMENT: HISTORIOGRAPHY AND BIOGRAPHY
- Index
- About the Editors and Contributors