eBook - ePub
Social Media and Genre Studies
An Investigation of Facebook and Twitter Higher Education Web Pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Social Media and Genre Studies
An Investigation of Facebook and Twitter Higher Education Web Pages
About this book
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
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Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Dedication
- Contents
- Acknowledgments
- 1 Introduction: Definition of Genres
- 2 Investigating Institutional Social Media Sites as a Genre
- 3 Three Characteristics of Genre and Research Design
- 4 Purpose of Facebook and Twitter Web Pages in Higher Education
- 5 Form of Facebook and Twitter Web Pages in Higher Education
- 6 Functionality of Facebook and Twitter : Higher Education Staff and Administration Interviews
- 7 Conclusion: Facebook and Twitter as Genres
- Appendix: Interview Questions (Script)
- Bibliography
- Index
- About the Author
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Yes, you can access Social Media and Genre Studies by Thomas Kenny in PDF and/or ePUB format, as well as other popular books in Social Sciences & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.