Strategic Political Communication
eBook - ePub

Strategic Political Communication

Rethinking Social Influence, Persuasion, and Propaganda

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Strategic Political Communication

Rethinking Social Influence, Persuasion, and Propaganda

About this book

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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Yes, you can access Strategic Political Communication by Karen S. Johnson-Cartee,Gary A. Copeland in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Communication, Media, and Politics
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Table of Contents
  6. Table of Figures
  7. Chapter One - In Defense of Social Influence and Social Marketers
  8. Chapter Two - Social Psychology: Understanding Human Behavior and Social Influence
  9. Chapter Three - Social Influence Models
  10. Chapter Four - Identifying and Targeting Those You Want to Influence
  11. Chapter Five - The Individual in a Mass-Mediated World
  12. Chapter Six - Propaganda Strategies
  13. Chapter Seven - Propaganda Tactics and Principles
  14. Appendix A - The Personality Strength (PS) Scale and Weighting
  15. Appendix B - Goebbels’s Propaganda Machine
  16. References
  17. Index
  18. About the Authors