eBook - ePub

Marketing 101

Name: Marketing 101
ISBN: 9781607095989

How Smart Schools Get and Keep Community Support

David J. Carroll,

Susan Rovezzi Carroll,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing 101

How Smart Schools Get and Keep Community Support

David J. Carroll,

Susan Rovezzi Carroll,

About this book

Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach-only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.

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Yes, you can access Marketing 101 by David J. Carroll,Susan Rovezzi Carroll in PDF and/or ePUB format, as well as other popular books in Education & Education Theory & Practice. We have over one million books available in our catalogue for you to explore.