Global South Creator Cultures
eBook - ePub

Global South Creator Cultures

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Global South Creator Cultures

About this book

Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than placing creator cultures in the Global South against those in the Global North to produce a series of binaries, it prioritises expanding our frames of reference for studying creator labour. It does so by examining creator cultures in India, Turkey, Brazil, Chile, Pakistan, Nigeria, Hong Kong, and China through approaches from media, communication, and cultural studies, as well as internet, platform, and creator studies.

Rich with grounded subjective experiences of Global South creators, this collection is essential reading for students and academics of media, communication, and cultural studies, and appeals to anyone interested in understanding the complex relationship between nation-states, social media platforms, and creators.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Global South Creator Cultures by Tugce Bidav,Smith Mehta in PDF and/or ePUB format, as well as other popular books in Business & Digital Media. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge India
Year
2025
eBook ISBN
9781040805244
Topic
Business
Subtopic
Digital Media
Index
Business

Table of contents

  1. Cover Page
  2. Half Title page
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Illustrations
  7. Contributors
  8. Acknowledgements
  9. Introduction
  10. 1 Rural Creators, Digital Labour, and Platform Visibility in South India
  11. 2 The Relational Work of Turkish YouTubers: Negotiating Money and Affective Bonding with the Audience
  12. 3 Engagement Campaigns in Brazil: Digital Influencers and Visibility Labour on Instagram
  13. 4 Creators at Work: Navigating Dual Careers in the Chilean Platform Economy
  14. 5 From TV to Online Freelancing: Pakistani Creator Labour at the Intersection of Mass Media and Platform Cultures
  15. 6 From Fraught Politics to Influencer Ethics: Patriotism, Spirituality, and Survival in Nigerian Creator Cultures
  16. 7 Feminist Activist-creator Practices of Exposing: Navigating Gender Hate, Algorithmic Moderation, and State Regulation in Hong Kong
  17. 8 When Platform Becomes Landlords: Algorithmic gentrification and the Structural Displacement of Kuaishou’s Jiazu Creators
  18. Conclusion
  19. Index