Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success.
eBook - PDF
Small Business Management
Launching & Growing Entrepreneurial Ventures
- 738 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Small Business Management
Launching & Growing Entrepreneurial Ventures
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Information
Subtopic
ManagementIndex
BusinessTable of contents
- Cover
- Brief Contents
- Contents
- Preface
- About the Authors
- Part 1: Entrepreneurship: A World of Opportunity
- Part 2: Starting from Scratch or Joining an Existing Business
- Part 3: Developing the New Venture Business Plan
- Part 4: Focusing on the Customer: Marketing Growth Strategies
- Part 5: Managing Growth in the Small Business
- Cases/Video Cases
- Index
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Yes, you can access Small Business Management by Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.