eBook - PDF

Consumer Behavior

Name: Consumer Behavior
ISBN: 9780357721377

Wayne Hoyer,

Deborah J. MacInnis,

Rik Pieters,

562 pages
English
PDF
Available on iOS & Android

eBook - PDF

Consumer Behavior

Wayne Hoyer,

Deborah J. MacInnis,

Rik Pieters,

About this book

Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today's global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

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Yes, you can access Consumer Behavior by Wayne Hoyer, Deborah J. MacInnis, Rik Pieters in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.