Entrepreneurship
eBook - PDF

Entrepreneurship

Theory, Process, Practice

  1. 498 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Entrepreneurship

Theory, Process, Practice

About this book

Learn about the entrepreneurial mindset and the true process of a successful entrepreneur with Kuratko's ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 12th EDITION! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as design innovation, the entrepreneurial mindset, entrepreneurial hustle, bootstrapping, and entrepreneurial coachability. The accompanying MindTap® Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation firsthand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry.

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Information

Publisher
Cengage Learning EMEA
Year
2023
eBook ISBN
9780357899595
Edition
0
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Brief Contents
  5. Contents
  6. Preface
  7. About the Author
  8. In Remembrance
  9. Introduction
  10. Part 1: Understanding the Impact of the Entrepreneurial Mindset
  11. Part 2: Initiating Entrepreneurial Ventures
  12. Part 3: Developing the Entrepreneurial Plan
  13. Part 4: Growth Strategies for Entrepreneurial Ventures
  14. Glossary
  15. Name Index
  16. Subject Index

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