eBook - ePub
Mediating Gender in African Social Media
Representation, Commodification, and Sexuality
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Mediating Gender in African Social Media
Representation, Commodification, and Sexuality
About this book
Through African case studies, this book explores how gender and sexuality are articulated on social media.
While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms like Facebook, X, Instagram, and Tik Tok, and examining representation, commodification, and sexuality on these platforms. The contributors hold a mirror to society and reflect on the issues in our current world of empowerment, where sexuality and gender preferences are respected, and sexual rights are protected by constitutions in progressive democracies. Through their research, Shepherd Mpofu, Kealeboga Aiseng, and the contributors strive to alter the male gaze, commercial benefits of commodification, and African culture as benefited and influenced by patriarchal societies.
While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms like Facebook, X, Instagram, and Tik Tok, and examining representation, commodification, and sexuality on these platforms. The contributors hold a mirror to society and reflect on the issues in our current world of empowerment, where sexuality and gender preferences are respected, and sexual rights are protected by constitutions in progressive democracies. Through their research, Shepherd Mpofu, Kealeboga Aiseng, and the contributors strive to alter the male gaze, commercial benefits of commodification, and African culture as benefited and influenced by patriarchal societies.
Tools to learn more effectively
Saving Books
Keyword Search
Annotating Text
Listen to it instead
Information
Table of contents
- Cover
- Half-Title
- Series
- Title
- Contents
- Introduction: Social Media and Gender in Africa: Representation, Commodification, and Sexuality
- 1 A Feminist Reading of Sexualized Chicken: A Case of Mambo’s Chicken Social Media Commercials
- 2 A Psychoanalytic Critique of Women Commodification and Commercialization in Social Media
- 3 Objectification and Exaggeration: Platformatized Representation of the Female Gender in Social Media Comedy Skits
- 4 Power and Control of One’s Body and Sexuality in Online Performances: An Analysis of How Nicki Minaj’s Music Videos Assert a Female Independence, Agency, and Control of Their Sexuality
- 5 Paradise in Exchange for Hell: The Female Body as a Site of Modern Slavery in Jackie Phamotse’s Bare
- 6 Gendering Violence Through Body-Shaming Online: A Case of Linda Masarira, President of LEAD Political Party in Zimbabwe
- 7 Unchecked Cyber Misogyny?: An Analysis of Female Journalists Harassment Online in South Africa and Kenya
- 8 Light/Fair Skin as Beautiful: The Lingering Colonial Violation of Black Identity in Botswana
- 9 Materialized Identities: Exploring the “Indoda Must” Phenomena and Its Effects Through Social Media Multimodalities
- 10 Mobilizing Instagram Research: The Walk-Through Approach to Navigate Participatory Cultures and Gender Performativity
- 11 Gender-Bending and Cross-Dressing: Analysis of Self-Representation and Gender Performativity in the Nigerian Entertainment Industry
- 12 “You’re a Man, Claim Your Space”: Performing Masculinity on Kenyan Twitter Platforms
- About the Editors and Contributors
- Index
- Copyright
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Mediating Gender in African Social Media by Shepherd Mpofu,Kealeboga Aiseng in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & African Politics. We have over one million books available in our catalogue for you to explore.