
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?
Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more.
Dark, revealing and frequently hilarious,
Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.
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Information
Table of contents
- Cover
- Landing Page
- Title Page
- Dedication
- Contents
- Introduction: A Footnote in Her History
- 1: Yesterday’s Men
- 2: The Last Rites
- 3: Laughing Boys
- 4: Collective Nervous Breakdown
- 5: Like Your Manifesto, Comrade
- 6: Crying Out for Change
- 7: That Bloody Woman
- 8: Don’t Let It End in Tears
- 9: Kill or Get Killed
- 10: It Must Be Working
- 11: Fuck Off and Cover Something Important
- 12: The Saddest Thing Is That These Ads Actually Work
- Epilogue: People Aren’t Idiots
- Acknowledgements
- Sources
- Bibliography
- Index
- About the Author
- By the Same Author
- Copyright