Beyond Sun and Sea

International Strategy and Entrepreneurship in Caribbean Firms

Maxine Garvey, Gordon Shirley

• Publisher: The University of the West Indies Press
• Year: 2015
• eBook ISBN: 9789766405342
• Topic: Business
• Subtopic: Business Strategy
• Index: Business

Caribbean firms cope with international competition both in their small domestic economies and as they extend their operations outside their home countries. This volume explores their struggles and successes in fifteen case studies developed from interviews with Caribbean firms at key decision points in their internationalizing processes. The cases ask the reader to offer direction; to evaluate choices made or to opine on paths not taken. The cases feature over thirty countries in the Americas, Europe and the Caribbean. These appear as markets, domiciles or hosts of subsidiaries of the internationalizing Caribbean firm. For example, one of the Barbadian cases describes a food caterer operating in ten countries in South, Central and North America.

The cases cover multiple industries including cement manufacturing, supermarkets, shipping, remittances, banking, tourism, rum production, shrimp harvesting, food manufacturing and airline catering, and reflect the conversations with practising managers, who raised such questions as, "How does one define the Caribbean manager?" "How do we exploit our diaspora markets?" "How can small firms scale up?" "Where should we locate headquarters?" "What should be the role of regional governments?" "How do we pick allies and manage alliances?"

The managerial challenges described are diverse: decision-makers from GraceKennedy, Goddard's Enterprises or Trinidad Cement Group share practical experiences including decisions on marketing (e.g., pricing and retail locations); financing and accounting (e.g., alternative financing options); international strategy (e.g., alliances and take-overs); corporate governance; operations and personnel. All fifteen cases add to understanding emerging market multinationals, particularly those domiciled in small island developing states characterized by tiny internal markets, limited international influence and environmental fragility. They add insight to work on Caribbean entrepreneurship, business and economics and to studies of international business in developing countries.

Table of contents

• Cover
• Half Title Page
• Title Page
• Copyright Page
• Contents
• Abbreviations
• Chapter 1. Beyond Sun and Sea: Internationalization by Caribbean Firms
• Chapter 2. Escaping Cemex’s Embrace: Trinidad Cement Limited Evades Takeover
• Chapter 3. Coping with Import Competition
• Chapter 4. Financing Regional Expansion
• Chapter 5. People, Processes and Productivity
• Chapter 6. Managing Risks and Opportunities
• Chapter 7. Transformational Leadership
• Chapter 8. Evaluating and Enhancing Corporate Performance
• Chapter 9. Managing in a Global Environment
• Chapter 10. Creating a Customer Value
• Chapter 11. Family and Corporate Entrepreneurship
• Chapter 12. The Core Strength of the Caribbean
• Chapter 13. Writing Our Name on Our Rum
• Chapter 14. Selling Seafood
• Chapter 15. Flying Solo
• Chapter 16. Communicating the Excitement of a Strategy-Focused Organization
• Notes
• Bibliography
• Index