- 336 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Networked Bollywood provides an interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.
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Information
Subtopic
Film & VideoTable of contents
- Cover
- Networked Bollywood
- Title
- Copyright
- Dedication
- Contents
- List of Figures
- List of Tables
- Acknowledgements
- List of Abbreviations
- Introduction: Star Switching Power in Networked Bollywood
- 1 Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and Hindi Cinemaâs Family-Led Film Clusters
- 2 King of Kings: Amitabh Bachchan and the Emergence of Bollywoodâs Corporate Networks
- 3 Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Global Bollywood into the New Millennium
- 4 Global Beauty Queens: Aishwarya Rai, Priyanka Chopra, and Female Star Switching Power
- 5 Bards of Change: How Streaming Platforms and StateâIndustry Alliance Are Reconfiguring Star Power in Networked Bollywood
- Notes
- Index
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Yes, you can access Networked Bollywood by Swapnil Rai in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Film & Video. We have over 1.5 million books available in our catalogue for you to explore.