From A to A
eBook - PDF

From A to A

Keywords of Markup

  1. 271 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

From A to A

Keywords of Markup

About this book

As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.

From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.

Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.

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Information

Publisher
Univ Of Minnesota Press
Year
2010
Topic
Technology & Engineering
eBook ISBN
9780816675029
Subtopic
Communication Studies
Index
Technology & Engineering

Table of contents

  1. Contents
  2. Acknowledgments
  3. Introduction: Making a Vocabulary for <HTML>
  4. 1 Tarrying with the <head>: The Emergence of Control through Protocol
  5. 2 <b></b>: Exploring Rhetorical Convergences in Transmedia Writing
  6. 3 alt: Accessible Web Design or Token Gesture?
  7. 4 English <A>
  8. 5 A Style Guide to the Secrets of <style>
  9. 6 An Accidental Imperative: The Menacing Presence of &nbsp;
  10. 7 The Evil Tags, <blink> and <marquee>: Two Icons of Early HTML and Why Some People Love to Hate Them
  11. 8 <frame>ing Representations of the Web
  12. 9 Breaking All the Rules: <hr> and the Aesthetics of Online Space
  13. 10 Body on <body>: Coding Subjectivity
  14. 11 <?php>: “Invisible” Code and the Mystique of Web Writing
  15. 12 From Cyberspaces to Cyberplaces: <img>, Narrative, and the Psychology of Place
  16. 13 <table>ing the Grid
  17. Afterword: <meta>: Casuistic Code
  18. Contributors
  19. Index

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Yes, you can access From A to A by Bradley Dilger,Jeff Rice in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.