Google AdWords Insider
eBook - ePub

Google AdWords Insider

Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

  1. 164 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Google AdWords Insider

Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

About this book

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

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Yes, you can access Google AdWords Insider by Simon Leung in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Table of Contents
  6. Foreword By Joel Comm
  7. Introduction And $97 Gift
  8. Chapter One: Understanding The Google Fundamentals
  9. Chapter Two: Mastering The Basics Of Google AdWords
  10. Chapter Three: Conducting The Right Market Research
  11. Chapter Four: Designing Google-Friendly Landing Pages
  12. Chapter Five: Putting Together Effective Account Structures
  13. Chapter Six: Building Powerful Relevant Keyword Lists
  14. Chapter Seven: Writing Highly Converting Ads In 95 Characters
  15. Chapter Eight: Managing Accounts For Long-Term Profits
  16. Conclusion And Next Steps
  17. Bonus Chapters
  18. Appendix A: Glossary Of Basic Google AdWords Terminology
  19. Appendix B: Additional Resources
  20. About The Author