The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.
eBook - ePub
Contemporary Marketing Solutions
Strategies for Growth in a Competitive Consumer Landscape
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Contemporary Marketing Solutions
Strategies for Growth in a Competitive Consumer Landscape
About this book
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Table of contents
- Cover
- Front Matter
- Part I. Digital and Social Media in Contemporary Businesses
- Part II. Branding at the Next Level
- Part III. Sustainable Marketing for Modern Businesses
- Part IV. Value Co-creation as a Marketing Solution
- Back Matter
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Yes, you can access Contemporary Marketing Solutions by Roshan Panditharathna,Denis Hyams-Ssekasi,David Bamber in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.