This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.
eBook - ePub
The Power of Consumer Creativity
Transforming Consumption and Markets
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- The Seven Câs of Creativity
- The Power of Consumer Creativity
- Contents
- List of Figures
- List of Tables
- Notes on Contributors
- 1. Consumption Is an Act of Creativity Through and Through
- 2. Conventional and Ontological Consumer Creativity
- 3. Between the Limits of Creativity and the Creativity of Limits: A Degrowth Exploration of Consumer Creativity
- 4. Creative Practices in Vintage Retailing
- 5. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys
- 6. Zowie, Itâs a Zuri! Exploring Consumer Creativity Within a Virtual Fan Community
- 7. Crafting the Game World: Creative Communities and Participatory Culture in Elden Ring
- 8. Enactivism and the Rebel Creativity of Consumer Biohackers
- 9. Conclusion
- Index
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Yes, you can access The Power of Consumer Creativity by Marie Taillard,Chloe Preece in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over 1.5 million books available in our catalogue for you to explore.