SELL
eBook - PDF

SELL

  1. 267 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

SELL

About this book

Master today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.

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Information

Publisher
Cengage Learning EMEA
Year
2023
eBook ISBN
9780357901458
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Brief Contents
  3. Contents
  4. Chaprer 1: Overview of Personal Selling
  5. Chapter 2: Building Trust and Sales Ethics
  6. Chapter 3: Understanding Buyers
  7. Chapter 4: Communication Skills
  8. Chapter 5: Strategic Prospecting and Preparing for Sales Dialogue
  9. Chapter 6: Planning Sales Dialogues and Presentations
  10. Chapter 7: Sales Dialogue: Creating and Communicating Value
  11. Chapter 8: Addressing Concerns and Earning Commitment
  12. Chapter 9: Expanding Customer Relationships
  13. Chapter 10: Adding Value: Self-Leadership and Teamwork
  14. Glossary
  15. Endnotes
  16. Index

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Yes, you can access SELL by Thomas Ingram, Raymond (Buddy) LaForge, Ramon Avila, Charles Schwepker in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.