Art of Public Relations & Communication Management

P. Jaisridhar, M. Surudhi

• Publisher: NIPA GENX Electronic Resources and Solutions Pvt Ltd.
• Year: 2025
• Topic: Business
• eBook ISBN:
  9789358879827
• Subtopic: Public Relations
• Index: Business

This book offers a comprehensive and practical guide to understanding the foundations, tools, strategies, and legal frameworks of Public Relations and Communication. It is designed for students, communication professionals, educators, and public service personnel who seek to master both the art and science of public interaction, stakeholder management, and effective communication._x000D_ _x000D_ Spanning over 40 chapters, the book begins with the historical evolution of public relations, defining key concepts, stakeholder roles, and the workflow of PR processes. Readers are introduced to various models, principles, and tools of PR, along with the critical role of government institutions in shaping public perception and trust._x000D_ _x000D_ A significant portion of the book is dedicated to legal and ethical considerations, including defamation, invasion of privacy, copyright, trademarks, civil rights, and consumer protection laws in India and Western countries. This equips readers with the necessary knowledge to navigate legal risks and uphold ethical standards in public communications._x000D_ _x000D_ To build core communication competencies, the book covers essential skills like reading, writing, speaking, listening, and soft skills. A dedicated section on public speaking addresses its importance, delivery modes, techniques, and real-life application for personal and professional success._x000D_ _x000D_ Additionally, the book introduces modern PR communication tools such as brochures, flyers, newsletters, and press releases. It also explores communication techniques, network structures, and factors affecting message fidelity and distortion, complemented by interactive learning methods such as simulation games and survey-based research exercises._x000D_ _x000D_ With content ranging from informative, persuasive, and entertaining speaking to manuscript, impromptu, and extempore techniques, the book is a comprehensive toolkit for effective public engagement._x000D_ _x000D_ Whether you're preparing for a career in public relations, strengthening your communication skills, or understanding the legal boundaries of public interaction, this book is a valuable academic and practical resource._x000D_

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