From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky's history – nor in its likely future. In 2018, the organization was the target of bids from two true titans of the global media industry – Disney and Comcast – with a dramatic bidding war waged for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government's scrutiny of the Murdoch family's influence on UK media, and the scene was set for a major corporate battle of a size rarely seen on the global business stage.
But how exactly did Comcast win in the battle for shareholder votes? How will the Murdoch empire fare when the dust finally settles? And what does it mean now for the future of entertainment in a streaming, downloadable and digital world?
Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires, and a gripping account of one of the largest corporate battles in recent years.
eBook - ePub
The Battle for Sky
The Murdochs, Disney, Comcast and the Future of Entertainment
- 248 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Battle for Sky
The Murdochs, Disney, Comcast and the Future of Entertainment
About this book
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Table of contents
- Cover
- Half-Title Page
- Title Page
- Contents
- Foreword
- Prologue
- Introduction
- 1 It Was War Time
- 2 The Whiff of Nepotism
- 3 Jam Tomorrow
- 4 Every Pepsi Needs a Coke
- 5 We Are Going to Beat Up Sky
- 6 Throw Rocks at Our House and We’ll Napalm Your Village
- 7 The Rise of the Bike
- 8 The Guarantor of Independence Is Profit
- 9 It Was Payback Time
- 10 The Whole Organisation Was in a State of Shock
- 11 We’re Too Big and They Don’t Like It
- 12 Netflix Is Just HBO with a Decent IT Department
- 13 The Moment Has Come
- 14 James Fought Like A Tiger. Again.
- 15 Protect the Content Budget
- 16 Pivoting at a Pivotal Moment
- 17 The Knowledgeable Cab Driver
- 18 The Biggest and Most Dangerous Gamble of All
- Notes
- Copyright
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Yes, you can access The Battle for Sky by Christopher Williams in PDF and/or ePUB format, as well as other popular books in Business & Business History. We have over 1.5 million books available in our catalogue for you to explore.