Case Studies in Sport Business Marketing
eBook - ePub

Case Studies in Sport Business Marketing

  1. 228 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Case Studies in Sport Business Marketing

About this book

Explore relevant case studies in sport business marketing.

The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry. This edition also explores timely topics in sport marketing, including the effect of COVID-19 on various sports, the integration of esports into sport marketing, and inclusive culture in sport.

This third edition provides realistic case studies on challenging situations in sport business settings as well as a practical step-by-step process for managing these issues, finding successful resolutions, and predicting future conceptual implications for the sport business. Case Studies in Sport Business Marketing is a valuable asset for graduate and undergraduate students in analyzing and applying marketing concepts in practical contexts.

Formerly published in 2022 by FiT Publishing.

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Information

Publisher
Human Kinetics
Year
2026
Edition
3
eBook ISBN
9781718260061
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Titles in the Sport Management Library
  5. Table of Contents
  6. Acknowledgments
  7. Preface
  8. Section I: Introduction to the Case Study Method in Sport Business Marketing
  9. Section II: The Case Studies
  10. Appendix A
  11. About the Authors
  12. About the Editor
  13. Index

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Yes, you can access Case Studies in Sport Business Marketing by Brenda Pitts in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.