eBook - ePub
Methods in Consumer Research, Volume 2
Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits
- 427 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Methods in Consumer Research, Volume 2
Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits
About this book
Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits, Second Edition brings together world leading experts in global consumer research who provide a fully comprehensive description of innovative applications of emerging methodologies for studying consumer perception and behavior.The new edition, thoroughly updated, puts consumer research in-context with coverage of applications of the methods in the context of promoting healthy, pleasurable and sustainable eating habits, including sections on food intake and satiation, nudging, labelling and food waste. Emphasis is also placed on how to design studies for specific populations, including children and elderly, and both food and non-food products.In conjunction with the first volume, which covers theoretical and practical aspects of the methods, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition. Through examples of the methodology being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.
- Identifies how to design research for special populations, including children, the elderly and low-income consumers
- Discusses sensitivity to cross-cultural populations and emerging markets
- Includes research design for food, cosmetic and household products
- Brings new chapters on how to measure the relationship between microbiota and sensory perception, and new studies on consumer behavior
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Information
Table of contents
- Title of Book
- Section I. Consumer research for promoting healthy diets
- Section II. Consumer research for promoting pleasurable diets
- Section III. Consumer research with special populations
- Section IV. Consumer research for promoting sustainable diets
- Section V. Consumer research on extrinsic product factors
- Section VI. Consumer research with non-food applications
- Index
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Yes, you can access Methods in Consumer Research, Volume 2 by Gaston Ares,Paula Varela in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Food Science. We have over 1.5 million books available in our catalogue for you to explore.