- 262 pages
- English
- PDF
- Available on iOS & Android
Fasten Your Seatbelt: The Passenger is Flying the Plane
About this book
Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.
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Information
Table of contents
- Cover
- Half Title
- Dedication
- Title Page
- Copyright Page
- Contents
- List of Figures
- List of Tables
- Foreword by Bill Brunger, Senior VP, Network, Continental Airlines
- Foreword by John Elkins, Executive VP, Brand, Marketing, and Corporate Relations, VISA International
- Foreword by Samuel L. Katz, Chairman and CEO, Travel Distribution Services, Cendant Corporation
- Foreword by Stefan H. Lauer, Member of the Executive Board, Lufthansa German Airlines
- Foreword by Andrew Lobbenberg, European Airline Equity Research, ABN AMRO Bank
- Foreword by Kyung Ha Ma, VP, Corporate Strategy and Planning, Asiana Airlines
- Foreword by Edward Nicol, Director Information Management and CIO, Cathay Pacific Airways
- Foreword by Nicole W. Piasecki, Executive VP, Business Strategy and Marketing, Boeing Commercial Airplanes
- Preface
- Acknowledgements
- Abbreviations
- 1 Introducing the New Pilots
- 2 Taking a Bird's Eye View of the Landscape
- 3 Designing Viable Business Models
- 4 Renovating and Innovating Products
- 5 Pricing for Mutual Benefit
- 6 Exploiting Distribution Diversity
- 7 Developing Truly Integrated Alliances
- 8 Managing the New Pilots
- Index
- About the Author