- 232 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Strategic Issues in International Retailing
About this book
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Strategic Issues in International Retailing by John Dawson,Roy Larke,Masao Mukoyama in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- COVER PAGE
- TITLE PAGE
- COPYRIGHT PAGE
- FIGURES
- TABLES
- NOTES ON CONTRIBUTORS
- ACKNOWLEDGEMENTS
- ABBREVIATIONS
- CHAPTER 1: THE INCREASE IN INTERNATIONAL ACTIVITY BY RETAILERS
- CHAPTER 2: RETAIL INTERNATIONALIZATION AS A PROCESS
- CHAPTER 3: BUILDING AN INTERNATIONAL RETAIL STRATEGY
- CHAPTER 4: INDITEX-ZARA: RE-WRITING THE RULES IN APPAREL RETAILING
- CHAPTER 5: CARREFOUR: BEING AWARE OF THE DOMESTIC MARKET!
- CHAPTER 6: THE BOOTS GROUP PLC: RETHINKING THE FORMULA
- CHAPTER 7: ROYAL AHOLD: MULTINATIONAL, MULTI-CHANNEL, MULTI-FORMAT FOOD PROVIDER
- CHAPTER 8: TESCO: TRANSFERRING MARKETING SUCCESS FACTORS INTERNATIONALLY
- CHAPTER 9: THE INTERNATIONAL TRANSFER OF KEY SUCCESS FACTORS