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Location and Personalisation
Location and Personalisation

Location and Personalisation

Delivering online and mobility services
Daniel Ralph, Stephen Searby
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pages
240 pages
language
English
format
PDF
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Location and Personalisation

Delivering online and mobility services
Daniel Ralph, Stephen Searby
Book details
Table of contents

About This Book

The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

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Information

Publisher
The Institution of Engineering and Technology
Year
2011
ISBN
9781849190343
Topic
Technology & Engineering
Subtopic
Electrical Engineering & Telecommunications

Table of contents